CORE VALUES

What we value is to understand that each customer is an individual with different thoughts and feelings, full of imagination and curiosity. By imagining from the customer’s perspective, we will provide truly valuable experiences and services.

We have been creating and improving new businesses one after another. Regardless of your position, if you have a good idea, it will be adopted and implemented immediately. In the future, it is very important to keep challenging and responding to changes, both for the growth of the company and to protect the future of our employees. We will continue to enjoy the challenge of questioning common sense, reforming existing businesses, and creating new businesses, with a sense of fun.

By valuing humility, we can continue to aim for better companies, businesses, teams, and individuals without forgetting our ambition, and we can be grateful to those around us. By treating everyone with sincerity, kindness, and respect, we believe that we can become a company where a diverse group of people can work together as a team.

Pursuing company growth and profits is very important to achieve our vision and to protect careers of employees. Nevertheless, we believe that profit is not our top priority.
We will not give up our humanity while growing. We will use the profits generated by our growth to support businesses that are in harmony with the local community (prioritizing consideration for the local community, no large-scale development, etc.), to create work in which each individual has a sense of ownership (focusing on what really matters to them, career development, etc.), and to support a fulfilling way of working and living (employee safety, a flexible employment system, a leave system, etc.).

While working locally, we will approach our work with a broad perspective of Japan in the world, the community in Japan, and us in the community. We are now in the age where the world and the region are directly connected, and with the further progress of digitalization, the world will become even closer. This also means that we will be evaluated directly by the world. We will not only aim to create a business loved by the world, but also to contribute to the realization of a sustainable society.