“IORI STAY” is a decentralized machiya (traditional town houses) hotel brand that is limited to one group per day. We renovate empty houses around the town with the help of craftsmen and operate 11 properties owned by us and 8 properties by others on management contracts.
As a result of pursuing local resources and their charms, we have come up with the concept of “traveling Like locals” by staying in traditional town houses. By providing a true local experience full of humanity, we aim to realize “Travel like a human” (travel that enriches people’s lives through human interaction).
From the perspective of community development and the SDGs, this project is the one we are focusing on the most, as it will not only reduce the number of vacant houses, but also maintain and improve the townscape.
HIDA LOCAL EXPERIENCE
Our tour and activity brand, HIDA LOCAL EXPERIENCE, provides fun and deep local experiences for our guests.
We create tours that no one has ever done before, such as the “HIDA COUNTRYSIDE E-BIKE TOUR,” the first cycling tour using electric bikes in Hida and Takayama, as well as fishing tours.
These tours make the most of the tourist resources of the Hida region, such as spots that even the locals don’t know about and spectacular spots that were previously only accessible by car.
HIDA COOKING CLASS
A cooking class that offers the perfect local experience through food.
Based on the concept of “COOK LOCAL FOOD WITH LOCAL PEOPLE IN LOCAL’S HOUSE”, it is an experience of cooking local food with local mothers using local ingredients and having a meal together.
Since 2017, we have been operating the “HIDA COOKING CLASS FOR GROUP TRAVEL”, which was developed in collaboration with a leading luxury travel agency in the U.S. About 1200 guests join the cooking class and enjoy the taste of local every year.
TAKAYAMA SAKE TASTING
Hearing from IORI STAY guests that “there is nothing to do in Hida at night”, we created Takayama Sake Tasting as a solution to meet their needs.
In 2016, an intern from Nagoya University lived in Hida for three months and started this experience from scratch. Every day, he listened to feedback from participants and improved the experience. Through this repetition, he came up with a new type of tasting experience: not just tasting, but a perfectly balanced combination of Japanese cultural experience, tasting, and entertainment.
Since FY2018, this sake experience has been part of the world-renowned group travel innovator Contiki Tours (which organizes tours that are only open to those under 35 years old), and tours are now included in all Japan tours.
It has grown to be one of the most popular experiences in Takayama.
PRIVATE DINING 114
In collaboration with IORI STAY, Private Dining 114 provides our guests with an authentic Kaiseki Style Japanese Dinner by one of most experienced chefs in this field at a reasonable price.
This is a private Kaiseki catering service for food & culture lovers, bringing unforgettable dining experience in Takayama / Hida in a perfectly private space.
HIDA FREE TOUR / IZAKAYA CRAWL
HIDA FREE TOUR is the first in Japan to adopt the concept of FREE TOUR, which has become a standard around the world.
At the end of the tour, guests only pay for the value they perceive, whether it is 1,000 yen or 10,000 yen.
This motivate the guides and promises satisfaction to the guests. We are trying to create a new kind of travel experience.
With regard to IZAKAYA CRAWL, this is a tour of izakaya (Japanese-style pubs) in Hida Furukawa that is not usually open to foreigners.
This tour allows foreign guests enjoy the true charm of the town with local guides, making the town more open to foreign visitors.
HIDA JAPANESE LANGUAGE & CULTURE SCHOOL
Hida Japanese Language & Culture School was established by HIDAIIYO, a Japanese language school based in Hida.
Currently, many tourists from all over the world are visiting the region. Seeing how impressed they are with the charm of Hida, we decided to create a language school so that people from all over the world can stay longer in Hida and experience life here. By doing so, we hope to let more people know the charm of Hida and its people.
This school will allow foreigners from all over the world to learn Japanese while experiencing the local people, traditions, and culture, and we aim to have a positive impact on their future by helping them realize their dreams.
In the midst of losing our jobs due to the covid-19 pandemic, we started think of launching a new business that would be appreciated by the local people who have been supporting us.
“As a result, we came up with the business that would be a tool to tackle with the pandemic for restaurants, one of the important attractions of the region. We have created a platform for local people to enjoy the taste of their favorite restaurants at home despite the pandemic.
<Consulting Services for Accommodation Management>
We provide consulting and management services for accommodations, especially vacation rentals. We provide a one-stop service for all operations related to vacation rentals, including procurement of properties, renovation of accommodations, management and operation, and marketing.
This service is used by property owners, real estate companies, and business companies who want to enter accommodation business from scratch. This service can only be provided by our company, which operates the most popular vacation rentals in the Hida area.
This is a management consulting business that utilizes our experience and management knowledge of launching various businesses in a short period of time. We have experience in launching inbound tourism businesses, developing tourism strategies for local governments, planning new business plans for companies, and supporting fundraising.
Some of the areas in which we can demonstrate our strength are as follows
●New business start-up inbound tourism (accommodation, experience tour)
●Strategy/marketing/digital marketing/website development
COWORKING & OFFICE SPACE
TRACE is a workspace that is located at the heart of the beautiful townscape of Hida Furukawa, a castle town with a sense of true Japanese countryside. The space, created by building a new traditional Hida townhouse and revitalizing the townscape, provides a sophisticated and comfortable workspace.
Utilizing our existing businesses and local networks, we can arrange accommodations in comfortably restored traditional townhouses, propose experience programs for team building exercises and corporate trainings, and organize exchanges with local entrepreneurs and companies. It is ideal for workcation, satellite offices, corporate training camps, management training camps, corporate incentive trips, business development camps, etc. By supporting people and companies that are taking on the challenge of new ways of working, we aim to create a “community where people of different industries, ages, and nationalities can work as they are, live a fulfilling lives, and take on challenges together.”
HIDAIIYO (Online Magazine)
Before our company started its business as a company, it was an online magazine for young people in Hida called “HIDAIIYO”.
This project was purely volunteer-based and non-profit, but it still reminds us of what is important.