Shingo Matsuba

“Creating a model case of revitalizing local communities through entrepreneurship”
Many people say working in a rural area means giving up on what you want to do.
If I had not returned to my hometown and started my own business in Hida, I might have been wrong about that for a long time.
Now I can say with certainty, “there are very few things that I have to give up because I am in a rural area.”
Whether it’s working with people you admire, connecting with the city and the world, or creating a rewarding career, it all depends on you and the people surrounding you.
In my 20s, I was probably bound by the stereotype of “going to the city, working for a big company, and trying to advance my career in the global capitalism.”
Looking back, what I needed at the time was a deeper understanding of myself, and listening to my voice, and making a decision to choose a life that only I can lead.
Over the past several years, I have never regretted coming back to Hida and starting my own business.
I believe it was the best decision of my life.
Work is where you invest a lot of your time every day. When you choose a job, you are choosing how you want to live, the future you want to create, and what you want to leave behind for the future.
We don’t give up what we want to do just because we are in a rural area. We believe that there are always the hurdles in rural areas, but because of this, we can do challenging and interesting work with creativity and humanity.
We want to make Japan and the world a better place from Hida. We want to do work that is meaningful to me and to society. We want to accomplish work that contributes to the future from a long-term perspective, not for profit or loss in a short term.
We hope to work with people that have the same kind of ideas.

If you think you are the one, why don’t you come and talk to us?



□ Deliver a Truly Valuable Experience

□ Drive Change and Keep Challenging

□ Be Humble, Sincere, and Kind

□ Value Humanity

□ The World and Us



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