MESSAGE
CEO
Shingo Matsuba
“Creating a model case of revitalizing local communities through entrepreneurship”
Many people say working in a rural area means giving up on what you want to do.
If I had not returned to my hometown and started my own business in Hida, I might have been wrong about that for a long time.
Now I can say with certainty, “there are very few things that I have to give up because I am in a rural area.”
Whether it’s working with people you admire, connecting with the city and the world, or creating a rewarding career, it all depends on you and the people surrounding you.
In my 20s, I was probably bound by the stereotype of “going to the city, working for a big company, and trying to advance my career in the global capitalism.”
Looking back, what I needed at the time was a deeper understanding of myself, and listening to my voice, and making a decision to choose a life that only I can lead.
Over the past several years, I have never regretted coming back to Hida and starting my own business.
I believe it was the best decision of my life.
Work is where you invest a lot of your time every day. When you choose a job, you are choosing how you want to live, the future you want to create, and what you want to leave behind for the future.
We don’t give up what we want to do just because we are in a rural area. We believe that there are always the hurdles in rural areas, but because of this, we can do challenging and interesting work with creativity and humanity.
We want to make Japan and the world a better place from Hida. We want to do work that is meaningful to me and to society. We want to accomplish work that contributes to the future from a long-term perspective, not for profit or loss in a short term.
We hope to work with people that have the same kind of ideas.
If you think you are the one, why don’t you come and talk to us?
CORE VALUES
□ Deliver a Truly Valuable Experience
What we value is to understand that each customer is an individual with different thoughts and feelings, full of imagination and curiosity. By imagining from the customer’s perspective, we will provide truly valuable experiences and services.
□ Drive Change and Keep Challenging
We have been creating and improving new businesses one after another. Regardless of your position, if you have a good idea, it will be adopted and implemented immediately. In the future, it is very important to keep challenging and responding to changes, both for the growth of the company and to protect the future of our employees. We will continue to enjoy the challenge of questioning common sense, reforming existing businesses, and creating new businesses, with a sense of fun.
□ Be Humble, Sincere, and Kind
By valuing humility, we can continue to aim for better companies, businesses, teams, and individuals without forgetting our ambition, and we can be grateful to those around us. By treating everyone with sincerity, kindness, and respect, we believe that we can become a company where a diverse group of people can work together as a team.
□ Value Humanity
Pursuing company growth and profits is very important to achieve our vision and to protect careers of employees. Nevertheless, we believe that profit is not our top priority.
We will not give up our humanity while growing. We will use the profits generated by our growth to support businesses that are in harmony with the local community (prioritizing consideration for the local community, no large-scale development, etc.), to create work in which each individual has a sense of ownership (focusing on what really matters to them, career development, etc.), and to support a fulfilling way of working and living (employee safety, a flexible employment system, a leave system, etc.).
□ The World and Us
While working locally, we will approach our work with a broad perspective of Japan in the world, the community in Japan, and us in the community. We are now in the age where the world and the region are directly connected, and with the further progress of digitalization, the world will become even closer. This also means that we will be evaluated directly by the world. We will not only aim to create a business loved by the world, but also to contribute to the realization of a sustainable society.
ENVIRONMENT
