VISION

ON MY WAY
We envision a community where individuals can continue to pursue their dreams.
We expressed this worldview with the word “ON MY WAY”
We are dedicated to creating a community where people from all over the world gather, create and do what really matters, and live their lives in their own way. We believe that this will be a place with full of fun and hope.

MISSION

BUSINESS FOR A BETTER HIDA
We have been creating businesses that make use of local resources as a means to improve local communities.
Our goal is to become a model case for community revitalization by continuously creating new businesses that solve local problems and by building a system to support small businesses and entrepreneurs. By doing so, we aim to become a company that can have a positive impact on communities around the world.

BASIC PRINCIPLE

We aim to become a company that is respected and loved by our employees and their families, our customers and business partners, and the community.

MEMBER

  • SHINGO MATSUBA

    SHINGO MATSUBA

  • CHITOSE ABE

    CHITOSE ABE

  • JURI TAKEKOSHI

    JURI TAKEKOSHI

  • SHIHO NOMURA

    SHIHO NOMURA

  • YOKO TAGUCHI

    YOKO TAGUCHI

  • YUKINOBU TAKEBAYASHI

    YUKINOBU TAKEBAYASHI

  • KENJI HAYASHI

    KENJI HAYASHI

SHINGO MATSUBA

CEO

SHINGO MATSUBA

Shingo is CEO and Co-founder of HIDAIIYO and a pioneer of inbound tourism in rural Japan.
Before starting the company, Shingo was vice president of Syndication Department at Credit Agricole Corporate & Investment Bank Tokyo Branch. While working for seven years in fundraising support for major corporations and asset sales for banks, Shingo experienced the subprime mortgage crisis, the Lehman shock, and the European crisis.
Shingo founded “HIDAIIYO” out of a desire to revitalize his own hometown, Hida region.
Shingo received BA in Economics from Yokohama National University. In 2015, he earned MBA from Cambridge University, majoring in Entrepreneurship. While in school, he worked as a consultant for a venture firm in London and as a project leader for Hoshino Resorts in developing overseas strategies.
His hobbies include reading, skateboarding, and sauna.

CHITOSE ABE

CONCIERGE AND INTERIOR STYLIST

CHITOSE ABE

Chitose started her career as a member of Hida Cooking Class in 2017, and is now in charge of concierge and interior stylist for IORI STAY.
Chitose is pursuing “hospitality” to make guests’ travel experience the best it can be. She also takes on the challenge of creating accommodation plans and service plans. With the mission of making the IORI STAY brand stronger, She is working with excitement every day.
She also enjoy refreshing herself in a private sauna once a week.

JURI TAKEKOSHI

CONCIERGE AND TOUR GUIDE

JURI TAKEKOSHI

Juri joined HIDAIIYO as a concierge and a tour guide in 2019.
She spent more than 2 years in Melbourne to make her dream come true: working as a barista in Melbourne, which is famous for its coffee culture.
After experiencing the coffee culture there, Juri came back to Hida and decided to join HIDAIIYO, because she wanted to contribute to Hida, by telling people around the world about the charm of Hida.

SHIHO NOMURA

GENERAL AFFAIRS AND ACCOUNTING

SHIHO NOMURA

Shiho joined HIDAIIYO in 2019 and is mainly in charge of general affairs and accounting.
She loves history, culture, and nature. Her hobbies are traveling and watching plays.

YOKO TAGUCHI

LECTURER OF HIDA COOKING CLASS

YOKO TAGUCHI

Yoko is the founding partner and instructor of HIDA COOKING CLASS, which teaches Hida’s local cuisine to guests from all over the world. After working in a variety of jobs, she decided to use her English skill to work with foreigners, a dream she had for many years. She has entertained more than 3,000 guests with her Australian-bred English and charming personality.

YUKINOBU TAKEBAYASHI

ARCHITECT

YUKINOBU TAKEBAYASHI

Yukinobu is a representative of Architectural Design Office “Dezamu”, which is famous for its architecture that takes into account the townscape and the people who live in the area. His designs for the revitalization of old houses and Hida-style townhouses have been loved by local people for generations, and are called the art of Takebayashi. He is a partner in HIDAIIYO’s “Townscape Maintenance and Revitalization Project.

KENJI HAYASHI

NON-EXECUTIVE DIRECTOR AND CO-FOUNDER

KENJI HAYASHI

Kenji is the non-executive director and co-founder of HIDAIIYO. He is in charge of creating gardens at IORI STAY, using his skills as a professional Japanese gardener. Kenji runs his own gardening company, Ueken Co., Ltd.

COMPANY

Company Name
HIDAIIYO Co., Ltd.
Rpresentative
Shingo Matsuba
Location
145-1, Ono-cho, Furukawa-cho, Hida, Gifu, Japan
Tel
0577-73-2285
Date Founded
Sep. 1, 2014
No. of Employees
15
Capital
JPY2.5M
Main Businesses
Accommodation, Experience, Shared Office / Coworking Spaces, Consulting for Business Development, Others

HISTORY

  • 2014

    Sep

    HIDAIIYO Limited Company is founded in Hida city
    Guesthouse IORI, the first guesthouse in Hida city, opens

  • 2016

    Feb

    IORI TAKAYMA, Hida region’s first authentic machiya style hotel, opens

    May

    Operation of IORI SETOGAWA begins

    Jun

    Operation of IORI SHIROYAMA begins

    Oct

    Operation of Shared Office Space 114 begins
    Operation of 114% Localization Tour begins

  • 2017

    Mar

    Operation of IORI MIYAGAWA begins
    Operation of Hida Cooking Class and Takayama Sake Tasting begins

    Apr

    Operation of IORI 0510 begins

    May

    New tours such as Hida Countryside Bike Tour, Fishing Tour, Private Dining 114 launches

    Aug

    Consulting for the inbound tourism business development of Gero City’s Maze Village, a project of the Ministry of Agriculture, Forestry and Fisheries.

  • 2018

    Apr

    Takayama City Bike Tour, Takayama’s first city bike tour, launches

    Jun

    Operation of IORI TENMAN begins

    Sep

    Operation of IORI KATAHARA begins
    Hida City’s first electric bicycle tour, HIDA COUNTRYSIDE E-BIKE TOUR/PANORAMIC
    VIEW E-BIKE TOUR, operation begins

    Dec

    Operation of IORI KAWANAKA begins
    Operation of IORI ICHINOMACHI begins

  • 2019

    May

    The Japanese language school, HIDA JAPANESE LANGUAGE & CULTURE SCHOOL, launches.

  • 2020

    May

    Operation of HIDA JAPANESE LANGUAGE & CULTURE SCHOOL suspended.
    IORI KATAHARA and Takayama City Bike Tour closed

    Jun

    Food delivery service, DEMAEIIYO, a project to counter Covid-19, launches

  • 2021

    Aug

    Hida region’s first co-working and satellite office, TRACE, begins operations.